We are a society of consumers.
We are exposed to advertisements all day, every day. Ads are no longer limited to television, newspapers and radio. You now see them everywhere you turn. Branding is has become so important there are now games where people guess the name of the company from the logo.
Thanks to the endless data collected, advertisements have become more targeted than ever before. We are now exposed to the products we are most likely to buy, at the times we’re most likely to buy them. Have you ever searched for something in Amazon, then opened your Yahoo account, only to find an ad for the exact item you had been searching for? That’s not a coincident.
Technology changes so quickly that by the time you’ve made your purchase, the faster, better version has already been announced.
We no longer need to find time to go to the store, now that we are able to order whatever we desire from the convenience of our phones.
We are continuously encouraged to want more. There is no end to the products companies are making available, and our desires are keeping up with them. We are left wanting more, dissatisfied with what we already have.
This constant feeling of wanting drains us of happiness. Because of this we fail to appreciate all that is ours; we fail to feel grateful.
Yet gratitude is possibly the most important key to happiness. If you feel grateful you can’t also feel unhappy, not at the same time.
It is impossible to feel lonely, if you’re feeling grateful for your best friend, even if she’s away.
It is impossible to feel lacking, if you’re feeling grateful for all you possess.
It is impossible to feel bored, if you’re feeling grateful for all that you’ve accomplished.
It is impossible to feel “less than,” if you’re feeling grateful for all that you are.
Cultivate a feeling of gratitude instead of want. When you see advertisements pause to be grateful for all that you already have. You may still want more, but perhaps you’ll also experience a bit of joy as well.